Tim AdamsMar 12, 20201 minWhere is Your MarketJust as important as knowing who your audience(s) is/are is knowing where they are. These days, you have to look at social and which...
Tim AdamsMar 12, 20201 minWho is Your Market?This might seem obvious, but by taking some time and figuring out who you are trying to reach as your target market, you can also...
Tim AdamsMar 12, 20201 minCapitalizing On Your DataSo, you've got all this data, what do you do with it? That's a hard question to answer because it depends on what the data is telling...
Tim AdamsMar 12, 20201 minFollow UpWhat about those leads that slip through the cracks or show some interest but don't make a purchase? Having a system to follow up with...
Tim AdamsMar 12, 20201 minAnalyticsOnce you've got your funnels in place, you have to be able to measure how well the funnel is working; a large part of this is using...
Tim AdamsMar 12, 20201 minSales FunnelsIn today's crazy world, having marketing funnels set up to bring new leads in every week is not optional; I myself have learned this in...
Tim AdamsMar 12, 20201 minThe Importance of ConsistencyTo follow up on last week's topic, being able to provide the same experience and/or result to every customer is what will keep them...
Tim AdamsMar 12, 20201 minWhat Problems Do You Solve?Following up on last week's video, Who are You, knowing what problem or problems you solve goes a LONG way in understanding the utility...
Tim AdamsMar 12, 20201 minTell Your Customers What to ExpectMarketing is all about getting on front of the right eyeballs, but once you're there, then what? Do you really want to be vague, or...
Tim AdamsMar 12, 20201 minWho Are You?Before you embark on any meaningful marketing journey, you must know who you are as a brand/organization/company because that will inform...
Tim AdamsNov 26, 20191 minEditing ComputerSo, you've shot your content...how do you edit it? You need a computer and software, but more importantly, you need to understand how to...
Tim AdamsNov 18, 20192 minProduction SpaceWhether you shoot in a bedroom, office, garage, basement or an actual studio, having a location where you can control the lighting and...
Tim AdamsNov 11, 20191 minHelpful Equipment-On-Camera MonitorWhile the equipment discussed this month is not required to produce your own videos, it can be really helpful! An on-camera monitor can...
Tim AdamsNov 4, 20191 minHelpful Equipment-TelePrompterLast month we talked about the basic equipment you will need to produce your own content-this month we continue this theme and look at...
Tim AdamsOct 28, 20191 minEquipment Basics-AudioArguably the most important part of your equipment list, microphones, headphones, speakers, etc. are some of the pieces you will need...
Tim AdamsOct 22, 20192 minEquipment Basics: LightingLighting is critically important to your video projects. It can convey mood, establish depth, and ensures that all 100% of the...
Tim AdamsOct 14, 20191 minCamera Basics II - Focus, Focal Length, Shooting ModesContinuing from last week, understanding how focus, focal length and shooting modes work and how they impact your video are critically...
Tim AdamsOct 7, 20191 minMake Your Own Videos-Camera BasicsI get it, sometimes you just want to do it yourself. But where do you start? What gear do you need? With so many options available,...
Tim AdamsSep 30, 20191 minVideo in Your Public RelationsHave you ever had an unhappy customer leave a bad review? How about a data breach? Be thankful if you have never experienced the...
Tim AdamsSep 24, 20191 minVideo Establishes TrustVideo is an incredibly powerful tool in establishing trust for your brand. How? When people watch others talk about subjects they are...
Tim AdamsSep 17, 20191 minHow Video can Generate LeadsVideo can also be used to generate leads for your business; last week I talked about how video can qualify your leads, but it can also be...
Tim AdamsSep 9, 20192 minUse Video to Qualify Your LeadsEvery business owner knows that one of the big keys to being successful is finding new customers. In today's marketing-saturated world,...
Tim AdamsMay 1, 20133 minPost-Advertising: Why Change is InevitableIn the world of marketing, those that do not innovate risk being ignored and dismissed while their competition achieves new heights of...