Where is Your Market
Just as important as knowing who your audience(s) is/are is knowing where they are. These days, you have to look at social and which...
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Tim Adams
- Mar 11, 2020
- 1 min
Who is Your Market?
This might seem obvious, but by taking some time and figuring out who you are trying to reach as your target market, you can also...
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Tim Adams
- Mar 11, 2020
- 1 min
Capitalizing On Your Data
So, you've got all this data, what do you do with it? That's a hard question to answer because it depends on what the data is telling...
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Tim Adams
- Mar 11, 2020
- 1 min
Follow Up
What about those leads that slip through the cracks or show some interest but don't make a purchase? Having a system to follow up with...
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Tim Adams
- Mar 11, 2020
- 1 min
Analytics
Once you've got your funnels in place, you have to be able to measure how well the funnel is working; a large part of this is using...
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Tim Adams
- Mar 11, 2020
- 1 min
Sales Funnels
In today's crazy world, having marketing funnels set up to bring new leads in every week is not optional; I myself have learned this in...
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Tim Adams
- Mar 11, 2020
- 1 min
The Importance of Consistency
To follow up on last week's topic, being able to provide the same experience and/or result to every customer is what will keep them...
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Tim Adams
- Mar 11, 2020
- 1 min
What Problems Do You Solve?
Following up on last week's video, Who are You, knowing what problem or problems you solve goes a LONG way in understanding the utility...
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Tim Adams
- Mar 11, 2020
- 1 min
Tell Your Customers What to Expect
Marketing is all about getting on front of the right eyeballs, but once you're there, then what? Do you really want to be vague, or...
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Tim Adams
- Mar 11, 2020
- 1 min
Who Are You?
Before you embark on any meaningful marketing journey, you must know who you are as a brand/organization/company because that will inform...
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Tim Adams
- Nov 25, 2019
- 1 min
Editing Computer
So, you've shot your content...how do you edit it? You need a computer and software, but more importantly, you need to understand how to...
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Tim Adams
- Nov 18, 2019
- 2 min
Production Space
Whether you shoot in a bedroom, office, garage, basement or an actual studio, having a location where you can control the lighting and...
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Tim Adams
- Nov 11, 2019
- 1 min
Helpful Equipment-On-Camera Monitor
While the equipment discussed this month is not required to produce your own videos, it can be really helpful! An on-camera monitor can...
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Tim Adams
- Nov 4, 2019
- 1 min
Helpful Equipment-TelePrompter
Last month we talked about the basic equipment you will need to produce your own content-this month we continue this theme and look at...
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Tim Adams
- Oct 28, 2019
- 1 min
Equipment Basics-Audio
Arguably the most important part of your equipment list, microphones, headphones, speakers, etc. are some of the pieces you will need...
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Tim Adams
- Oct 22, 2019
- 2 min
Equipment Basics: Lighting
Lighting is critically important to your video projects. It can convey mood, establish depth, and ensures that all 100% of the...
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Tim Adams
- Oct 14, 2019
- 1 min
Camera Basics II - Focus, Focal Length, Shooting Modes
Continuing from last week, understanding how focus, focal length and shooting modes work and how they impact your video are critically...
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Tim Adams
- Oct 7, 2019
- 1 min
Make Your Own Videos-Camera Basics
I get it, sometimes you just want to do it yourself. But where do you start? What gear do you need? With so many options available,...
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Tim Adams
- Sep 30, 2019
- 1 min
Video in Your Public Relations
Have you ever had an unhappy customer leave a bad review? How about a data breach? Be thankful if you have never experienced the...
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Tim Adams
- Sep 24, 2019
- 1 min
Video Establishes Trust
Video is an incredibly powerful tool in establishing trust for your brand. How? When people watch others talk about subjects they are...
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Tim Adams
- Sep 17, 2019
- 1 min
How Video can Generate Leads
Video can also be used to generate leads for your business; last week I talked about how video can qualify your leads, but it can also be...
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Tim Adams
- Sep 9, 2019
- 2 min
Use Video to Qualify Your Leads
Every business owner knows that one of the big keys to being successful is finding new customers. In today's marketing-saturated world,...
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Tim Adams
- May 1, 2013
- 3 min
Post-Advertising: Why Change is Inevitable
In the world of marketing, those that do not innovate risk being ignored and dismissed while their competition achieves new heights of...
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