Just as important as knowing who your audience(s) is/are is knowing where they are. These days, you have to look at social and which platform is right for y...

This might seem obvious, but by taking some time and figuring out who you are trying to reach as your target market, you can also identify secondary and even...

So, you've got all this data, what do you do with it? That's a hard question to answer because it depends on what the data is telling you. What you're look...

What about those leads that slip through the cracks or show some interest but don't make a purchase? Having a system to follow up with leads ensures that yo...

Once you've got your funnels in place, you have to be able to measure how well the funnel is working; a large part of this is using analytics. Analytics p...

In today's crazy world, having marketing funnels set up to bring new leads in every week is not optional; I myself have learned this in the last year and am ...

To follow up on last week's topic, being able to provide the same experience and/or result to every customer is what will keep them coming back-consistency. ...

Following up on last week's video, Who are You, knowing what problem or problems you solve goes a LONG way in understanding the utility of what you have to o...

Marketing is all about getting on front of the right eyeballs, but once you're there, then what? Do you really want to be vague, or worse, misleading, in wh...

Before you embark on any meaningful marketing journey, you must know who you are as a brand/organization/company because that will inform your messaging and ...

Whether you shoot in a bedroom, office, garage, basement or an actual studio, having a location where you can control the lighting and audio and that is read...

While the equipment discussed this month is not required to produce your own videos, it can be really helpful! An on-camera monitor can provide a larger ver...

Last month we talked about the basic equipment you will need to produce your own content-this month we continue this theme and look at optional, but helpful,...

Arguably the most important part of your equipment list, microphones, headphones, speakers, etc. are some of the pieces you will need when producing your own...

Lighting is critically important to your video projects. It can convey mood, establish depth, and ensures that all 100% of the communication you want to hap...

Continuing from last week, understanding how focus, focal length and shooting modes work and how they impact your video are critically important. Sure, you ...

I get it, sometimes you just want to do it yourself. But where do you start? What gear do you need? With so many options available, how do you know what t...

Have you ever had an unhappy customer leave a bad review? How about a data breach? Be thankful if you have never experienced the potential nightmare that a...

Video is an incredibly powerful tool in establishing trust for your brand. How? When people watch others talk about subjects they are interested in, their ...

Video can also be used to generate leads for your business; last week I talked about how video can qualify your leads, but it can also be used to generate le...

Every business owner knows that one of the big keys to being successful is finding new customers. In today's marketing-saturated world, it's hard to stand o...

In the world of marketing, those that do not innovate risk being ignored and dismissed while their competition achieves new heights of success. As marketing ...