Have you ever had an unhappy customer leave a bad review? How about a data breach? Be thankful if you have never experienced the potential nightmare that a public relations disaster can bring, but it also doesn't take a disaster to know how video can help you communicate with the community around your business.
Video is ideally positioned to communicate a large amount of information quickly because we live in a world that is so media-saturated, we are very accustomed to absorbing information visually and audibly; by using both senses, information is conveyed and, more importantly, understood quickly.
You have probably heard the phrase "get out in front of," be it in a TV show, movie or perhaps in your corporate environment. It means to respond to a potential crisis and misunderstanding of an event. A written press release can leave a lot of questions whereas a press conference that utilizes audio and video allows access to two things we do not get in a press release-body language and the non-verbal communication cues in the human face, which makes up 90% of communication between humans! Showing calmness, steadfastness, resolve, strength and the like goes a long way in reassuring viewers, customers, etc. And while I'm not a fan of spin-doctoring, this is an important part of any public relations skillset-being able to control the narrative of a story or event in order to minimize or at least try to control any damage to the organization or brand.
More questions about how video helps with public relations?
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